The online food business is much in vogue these days as online platforms are gaining popularity, thereby increasing restaurant sales and revenue. Post Covid-19, there has been an upward trend in online food delivery. Food aggregators like Zomato and Swiggy have been successful in maintaining a large customer base and capturing a huge market. Hence, integration with them will indeed help you boost your sales.

Some necessary points to be kept in mind on how to tie up a restaurant with Zomato and Swiggy include the Zomato Partner Registration form, contact number, and some tie-up charges also.

The various steps that include you to register on Zomato:

1. Creating a review listing on Zomato: The first step includes visiting the add restaurant page by Zomato. The form is to be filled out and submitted by providing the requested restaurant details. In a couple of days, the list should get approved.
2. Submission of request for Zomato Partner Registration: You need to visit this page to access the Zomato partner registration form. Next, the form should be submitted and you need to register your restaurant for online ordering.
3. Calling up Zomato and tying up with the contact number / an alternate method: Another method of registering yourself with Zomato is giving a missed phone call on the number +91–8039654500 rather than filling out the Zomato partner registration form.
4. Arranging for soft copies of all the legal documents: Quite a few documents like your company GST, the bank details of the restaurant, the PAN card of the owner, and FSSAI would be required. Certain details like a menu for online ordering, timings, additional charges, etc. need to be finalized as well.
5. Getting ready with the paperwork and finally going live: In a couple of days, a Zomato Representative should call you for the important paperwork. An important Point of Contact (POC) shall be assigned to you once you go live. In case of any difficulty or problem, you can reach out to your POC or email at restaurant@zomato.com.

Certain queries or doubts in the mind of the owners which must be resolved include:

• Registration fees charged by Zomato? The registration fee is generally a commission on the sales that you generate by selling your products. It is generally 15 -22% +GST, else no registration fees are required.
• Places where Zomato delivers? Zomato operates globally and in India, it works in over 500 cities. Some of the main cities include Delhi NCR, Kolkata, Mumbai, Bengaluru, Pune, Hyderabad, etc. and all the details of these cities’ restaurants are available online.
• Does Zomato share the customers’ details with the restaurants? One additional benefit that Zomato has is that it shares the customer’s details with you which help you to grow your customer database. There are certain key factors that the restaurant should also keep in mind before collaborating with Zomato and Swiggy which include:
  1. Menu optimization: The first step is to have a small and concise menu that is clear and understandable for the It should be categorized neatly and the keywords should be mentioned clearly as the customers search for significant keywords like burger, pizza, sandwich, and cake. The price range alongside the dish would bring about more clarity in the minds of the customers. Highlighting your best sellers and adding attractive and appealing high-resolution pictures of the dishes on your menu that catches the eye of the customer.
  2. Review by the customer: The customer is the king in all It is important to have a positive review on Zomato or Swiggy as when the other customers search for your restaurant, they get positive feedback and are inclined to order from your restaurant, building up loyal customers.
  3. Maintaining hygiene: In the food business, hygiene and cleanliness are of utmost importance and must be taken care of. Post Covid, the situation has changed all the more and the awareness of the customer has increased as they opt for a healthy and clean place to order their food from. Hence, regular pest control and proper cleaning with a uniform dress code for the staff and the use of masks and caps are highly
  4. Providing excellent service: The restaurant has to make sure that the delivery is done properly and The food so ordered should be packed properly so that there is no spillage problem. You receive hot items as hot & cold items as cold. Make sure there is no tampering by the delivery person as you will have to bear the loss in case of negative feedback.
  5. Offering attractive discounts and schemes: One of the best ways to attract and retain customers is by offering them special discounts when they order from online
  6. By advertising on Zomato and Swiggy: These online platforms are doing extremely well and can tap a large number of customers who order from them. Therefore, advertising on these platforms and highlighting your best sellers would not only give you a good clientele but also set up an extremely good customer base for your future

Integrating with Zomato and Swiggy will help you create a wide customer base and looking into minor details like sending across small packets of mouth freshener or small pouches of sanitizers along with the food, as they are much in demand post covid, brings a smile on the face of your customers, helping you to retain them!